Candid vs. Faire

Choosing the right wholesale platform for your business.

Video Call@2x-8
Candid wholesale

A better way to wholesale.

Predictable Fees

$179/mo. And that's it. Faire charges between 15% and 25% on every order.

Relationships Matter

Our focus on relationships over one-off sales means fewer miscommunications and more reorders.

Syncs To Your Store

If you love data entry, you'll hate our direct integration with your existing store's catalog and inventory.

We're Non-Exclusive

We're happy to be your one and only wholesale channel, but we also don't mind sharing.

Stop overpaying for "free."

Wholesale Marketplace

Showcase the brand behind the products.

Start a reorder with a store you know, or share your storefront with potential new buyers. Let new partners get to know your brand (and your terms) before throwing them headlong into a catalog.


Keep everything in one place.

Take the guesswork and miscommunication out of your wholesale business.

  • Manage your selling, shipping, and invoicing
  • Collaborate on orders with stores and reps
  • Keep track of your relationships, effortlessly
"The Candid crew is dedicated to developing a platform that evens the playing field."
Meghan Sinnott
  • PRO
  • Best for growing independent brands.
  • $179/mo

    •  Unlimited Customers & Products
    •  B2B Ecommerce
    •  Ecom Inventory Sync
    •  Advanced Reporting
    •  Integrated Payment Processing
    •  Add Embedded (+$150/mo)
  • Best for multi-territory brands and showrooms.
  • $599/mo

    Everything in PRO plus:


    •  Candid Embedded
    •  Preferred Candid Pay Rates
    •  Sales Rep Management
    •  Multiple Currencies
  • Custom solutions for enterprise sellers.
  • Let's talk!

    Everything in COMPLETE plus:


    •  Private API/EDI Integrations
    •  Flexible Payment Solutions
    •  Custom Feature Development
    • Dedicated Support

There's much more that Candid can do for you.

Let’s get started.