Candid vs. Faire

Choosing the right wholesale platform for your business.

Candid wholesale

A better way to wholesale.

Predictable Fees

$49/mo. And that's it. Faire charges between 15% and 25% on every order.

Relationships Matter

Our focus on relationships over one-off sales means fewer miscommunications and more reorders.

Syncs To Your Store

If you love data entry, you'll hate our direct integration with your existing store's catalog and inventory.

We're Non-Exclusive

We're happy to be your one and only wholesale channel, but we also don't mind sharing.

Showcase the brand behind the products.

Start a reorder with a store you know, or share your OPEN storefront with potential new buyers. Let new partners get to know your brand (and your terms) before throwing them headlong into a catalog.

Keep everything in one place.

Take the guesswork and miscommunication out of your wholesale business.

  • Manage your selling, shipping, and invoicing
  • Collaborate on orders with stores and reps
  • Keep track of your relationships, effortlessly
"The Candid crew is dedicated to developing a platform that evens the playing field."
Meghan Sinnott


Get all of Candid free for 7 days.
Then pick the plan that’s right for you.

  • Best for smaller companies growing their business.
  • $39/mo

    •  Unlimited Orders
    •  No Commissions
    • Annual Sales Up To $1M
Most Popular
  • PRO
  • Best for established companies focused on growth.
  • $89/mo

    Everything in BASIC plus:

    •  Shareable Catalog
    •  Branded Storefront
    •  Direct Payment Processing
    •  App Integrations
    • Advanced Reporting
    • Annual Sales Up To $5M
  • Best for showrooms or companies with multiple brands.
  • $449/mo

    Everything in PRO plus:

    • Multiple Brand Management
    • Marketing Support
    • Dedicated Specialist
    • Annual Sales Up To $10M

There's much more that Candid can do for you.

Let’s get started.