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Candid For CPG / CONSUMER PACKAGED GOODS

B2B for CPG

Whether you’re working with a distributor or selling direct to stores, Candid can help the wholesale side of your CPG business flourish, reducing operational overhead and making it easier than ever for your B2B buyers to shop, order and pay.

Tools for every step of the journey.

Candid has features to streamline every part of the B2B sales process.

Sales

An ordering experience your customers will love.

Operations

The control you need, in a modern, easy to use interface.

Marketing

Get in front of the right customers, at the right time.

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What does Candid do for CPG businesses?

Experience the difference with Candid and unlock the full potential of your wholesale business!

  • Simplifying Wholesale Dynamics
  • Reducing Operational Overhead
  • Improving B2B Buyer Experience
  • Driving Growth and Expansion
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How Nguyen Coffee grew B2B sales and streamlined operations with Candid.

“Candid makes it so easy for my customers to place reorders!”

Supercharge your B2B sales.

An ordering experience your customers will love. The tools you need to grow. With Candid, selling B2B is as easy as selling DTC, with the flexibility to serve each customer type in just the right way.

The details matter.

Candid gets them right.

Item Increments

Sync Inventory

Sell In Size Packs

Sales Reps

Sell Pre-Order

Reorders

Price Lists

Net Terms

Much more…

Simplify and streamline your B2B operations.

Candid offers seamless integrations with the rest of your business software, from ERP to accounting to shipping & 3PL. The control you need, in a modern and easy to use interface.

 

Using a legacy EDI system? No problem. Candid plays nice with EDI and one of our solutions engineers will be more than happy to talk through your requirements and timetable.

Take control of your wholesale marketing.

Add B2B to your existing site. No more compromises on customization vs features – Candid lets you put your brand front and center without losing access to any functionality, even embedding the entire buying experience on your existing website.

 

Meanwhile, Selling Signals & Analytics keep you up to date on where your customers are in their journey, so you can always get in front of the right customers at the right time.

A wholesale experience your buyers will love.

Annual Monthly
  • PRO
  • Best for emerging brands with small teams.
  • $179/mo

  •  

    •  Unlimited Customers & Products
    •  B2B Ecommerce
    •  Ecom Inventory Sync
    •  Advanced Reporting
    •  Integrated Payment Processing
    •  Optional Add-On Features
Per month, billed annually
  • COMPLETE
  • Best for established brands seeking growth.
  • $599/mo

  •  

    Everything in PRO plus:

     

    •  Candid Embedded
    •  Preferred Candid Pay Rates
    •  Sales Rep Management
    •  Multiple Currencies
Per month, billed annually
  • UNLIMITED
  • Best for established brands with unique needs.
  • Let's talk!

  •  

    Everything in COMPLETE plus:

     

    •  Private API/EDI Integrations
    •  Flexible Payment Solutions
    •  Custom Feature Development
    • Dedicated Support
Billed per contract terms
  • PRO
  • Best for emerging brands with small teams.
  • $219/mo

  •  

    •  Unlimited Customers & Products
    •  B2B Ecommerce
    •  Ecom Inventory Sync
    •  Advanced Reporting
    •  Integrated Payment Processing
    •  Optional Add-On Features
Per month, billed monthly
  • COMPLETE
  • Best for established brands seeking growth.
  • $719/mo

  •  

    Everything in PRO plus:

     

    •  Candid Embedded
    •  Preferred Candid Pay Rates
    •  Sales Rep Management
    •  Multiple Currencies
Per month, billed monthly
  • UNLIMITED
  • Best for established brands with unique needs.
  • Let's talk!

  •  

    Everything in COMPLETE plus:

     

    •  Private API/EDI Integrations
    •  Flexible Payment Solutions
    •  Custom Feature Development
    • Dedicated Support
Billed per contract terms

There's so much Candid can do for you.

Let’s get started.

  •   Built for growth
  •   Works anywhere
  •   Get started for free

"Candid makes it so easy for my customers to do reorders!”

Sarah Nguyen, accomplished polymath and coffee nerd, started her namesake company in 2016. Making direct-fair trade partnerships with farmers in Vietnam ensures reliable sourcing and quality. Nguyen found Candid in 2021, after juggling various methods of managing wholesale, she was grateful to have a place for all her buyers.

Key Candid Features: Candid Pay, automatic invoicing, duplicate orders, multiple users per account. Multiple users per account, responsive customer support.

One of Nguyen’s goals is to elevate Vietnam coffee farmers and the robusta bean, and promote diversity in the coffee world. Sarah was recently featured in Food and Magazine’s 2021 Food Gamer Changers: the world is starting to take notice.