Simplify
wholesale.
Tame the mess of emails, spreadsheets, invoices and PDFs with Candid.
A better way to buy, sell and pay for wholesale.
See why thousands of brands and retailers have chosen to move wholesale online with Candid.
EVERYTHING IN ONE PLACE
Tools for sellers. Tools for buyers.
Showcase
Put your best foot forward with a gorgeous custom storefront.
Collaborate
Build orders together with our intuitive, shareable order form.
Expand
Drive sales and stay on top of your relationships with our integrated CRM.
Plan
Create a dynamic buying plan based on up-to-the-minute data.
Shop
Build orders together with our intuitive, shareable order form.
Optimize
Use POS sales data to make perfect – and perfectly timed – reorders.
Integrations
Do more with Candid.
Sync inventory, shipping, and payments across platforms – Candid works great with the tools you already have.
TOOLS FOR GROWTH
Stay on top of your cash flow.
No more missed or forgotten invoices. Candid’s simple billing is always up to date and integrated directly into orders.
For Sellers
Share your storefront.
Tell your story, not ours. Your custom, branded storefront puts you in control of how you interact with your buyers, offering a seamless experience for trusted partners and first-time buyers alike.
For Buyers
Plan your buying.
Create a dynamic buying plan based on up-to-the-minute data. Candid can help manage your budget and stay on top of upcoming shipments and invoices. (Launching Q4)
Community At Work
Collaborate on Candid.
"Until Candid, wholesale was just painful. Now it’s finally simple and under control and we have room to grow. On top of that, knowing what our cashflow looks like has been a huge change for us."
"Candid gives us an easy place for people to access their information, beyond just email, which is essential."
“Since signing up for Candid our average order size has increased 42% and invoices are getting paid faster than ever.”
"The Candid platform allows our brand to create clear and concise terms to support the needs of our company while also creating clarity and ease for buyers that we work with."
“Candid provided the ideal platform for a wholesale trade show when makers needed support the most.”
"Love using Candid! It's helped me immensely streamline and organize my wholesale process! And the Candid crew are always very responsive when I've needed a helping hand!"
A SYSTEM FOR GROWTH
Less work, better results. 0% commission.
Why settle for the high fees and commoditization of yet another B2B marketplace? Join the thousands of independent businesses growing their online wholesale with Candid.
Pricing
Get all of Candid free for 7 days.
Then pick the plan that’s right for you.
- BASIC
Best for retailers
- $0/mo
- Send & Receive Orders
- E-Commerce Integration
- No Commission
- PRO
Best for brands
- $49/mo
Everything in BASIC, plus:
- Shoppable Catalog
- Branded Storefront
- Integrated Payment Processing
- Advanced Reporting
- Annual Sales Up To $5M
- ALL ACCESS
For high-volume sellers
- Let's Talk!
Everything in PRO, plus:
- Multiple Brand Management
- Marketing Support
- Dedicated Specialist
- Robust free tier
- Built for growth
- Works anywhere