that works.

Powerful, easy-to-use tools for businesses that are serious about wholesale.

A better way to buy, sell and pay for wholesale.

See why thousands of brands and retailers have chosen to move wholesale online with Candid.

For Sellers

Powerful tools for B2B sellers.

Tell your story, not ours. Your custom, branded storefront puts you in control of your wholesale selling, offering a seamless experience for trusted partners and first-time buyers alike.

For Buyers

A better buying experience for retailers.

Wholesale order management and brand discovery, all in one place. Stop emailing spreadsheets and start building orders directly from shoppable, inventory-aware catalogs. 


For Reps, Showrooms & Distributors

For reps and showrooms, a place to call home.

Need to manage multiple brands, reps, catalogs, currencies? Candid can handle the complexities of showrooms, distributors, and sales reps.


Candid works with the tools you already have.

Sync inventory, shipping, and payments across platforms. Candid lets you do more of what you already do well.
Community At Work

Happy buyers, happy sellers.


Get all of Candid free for 7 days.
Then pick the plan that’s right for you.

  • PRO
  • Best for growing independent brands.
  • $179/mo

    •  Unlimited Users, Orders & Products
    •  B2B Ecommerce
    •  Ecom Inventory Sync
    •  Advanced Reporting
    •  Integrated Payment Processing
Most Popular
  • Best for multi-territory brands, showrooms, and reps.
  • $599/mo

    Everything in PRO plus:

    •  Preferred Candid Pay Rates
    •  Sales Rep Management
    •  Multiple Currencies
  • Enterprise solutions for sellers with complex needs.
  • Starting at
  • $1700/mo

    Everything in COMPLETE plus:

    •  Flexible Payment Solutions
    •  Custom Feature Development
    • Dedicated Support

There's much more that Candid can do for you.

Let’s get started.