Plans for every size business.

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Get all of Candid free for 7 days.
Then pick the plan that’s right for you.

  • Best for smaller companies growing their business.
  • $39/mo

    •  Unlimited Orders
    •  No Commissions
    • Annual Sales Up To $1M
Most Popular
  • PRO
  • Best for established companies focused on growth.
  • $89/mo

    Everything in BASIC plus:

    •  Shareable Catalog
    •  Branded Storefront
    •  Direct Payment Processing
    •  App Integrations
    • Advanced Reporting
    • Annual Sales Up To $5M
  • Best for showrooms or companies with multiple brands.
  • $449/mo

    Everything in PRO plus:

    • Multiple Brand Management
    • Marketing Support
    • Dedicated Specialist
    • Annual Sales Up To $10M

Feature Comparison

Choose Your Plan
  • Send & Receive Orders
  • Commission
  • Annual Sales
  • Integrated Payment Processing
  • Multiple Brand Management
  • Catalog & Storefront
  • Number of Products
  • Order Minimums
  • Branded Storefront
  • Shareable Catalog
  • Catalog Sections
  • Embedded Video
  • Integrations
  • Ecommerce Integration
  • Accounting Integration
  • Shipping Integration
  • Reporting
  • CSV Exports
  • Selling Signals
  • Advanced Reporting
  • Support
  • Customer Support
  • Marketing Support
  • Order Entry Support
  • Custom Solutions


$0/ month
  • Unlimited
  • 0%
  • Up to $1MM
  • Unlimited
  • Email


$39/ month
  • Unlimited
  • 0%
  • Up to $1MM
  • Unlimited
  • Basic
  • Email


$89/ month
  • Unlimited
  • 0%
  • Up to $5MM
  • Unlimited
  • Advanced
  • Live Chat


$449/ month
  • Unlimited
  • 0%
  • Up To $10MM
  • Unlimited
  • Advanced
  • Dedicated Specialist
Candid BASIC

Best for getting started.

Unlimited Orders

Candid Basic is a great place to start. A solid choice for retailers, Candid Basic gives you all the functionality you need to move your wholesale buying online and start placing orders immediately.

Basic Discovery

For buyers, a searchable directory of Pro and All Access brands with all the information you need to get started.
Candid Pro

Best for growth.

Branded Storefront

Candid Pro is our most popular plan by far – a suite of power tools for full-time businesses. With Discovery, new customers will find you on your own branded profile in an easy-to-navigate marketplace-style directory. 

Signals & Analytics

Sellers can use Candid’s advanced Analytics features to make data-driven decisions without ever needing to pivot a table. And with Signals, you’ll get detailed information about who’s looked at your catalog so you can follow up and engage.
Candid Complete

Best for high-volume sellers.

Software, At Your Service

Finally, Candid Complete gives you everything our lower priced plans have, plus a multi-brand, “super-admin” dashboard, expert marketing support, and a dedicated account specialist available at your beck and call.
Retailer Buying Online@4x
"It's not just a little easier for my customers to buy on Candid – it's night and day."
Samantha Hough
Pigeon Toe Ceramics

There's much more that Candid can do for you.

Let’s get started.