Put your best foot forward with a gorgeous custom digital storefront. Control access to your wholesale catalog without needing to hide who you are.
We designed our software from the ground up to take the guesswork, miscommunication and risk out of running your wholesale business. With Candid, you can:
Join other brands on Candid in a searchable directory for Discovery by first-time buyers.
Yes! We’re happy to be your one and only wholesale channel, but we also don’t mind sharing. Wholesale is hard enough as is – we don’t want to add to that!
Unlimited orders at all plan levels.
You can add as many users as you need. The primary contact defaults to the person who signed up, which you are able to change at any time.
We do not charge order transaction fees. Instead, we offer monthly paid subscription plans that you can read more about here. If you choose to use Candid Pay, our optional order payment processor powered by Stripe, you will be charged a small, standard processing fee which you can read more about here.
We are similar to a wholesale marketplace in that we are a buying and selling platform, but we are different in that Candid is primarily a tool used to manage your wholesale activities all in one place.
Most marketplaces are good for discovery, but that’s about it, and they generally offer more benefits to the buyer. You also run the risk of competing with similar brands and having fewer repeat customers. Candid’s software, however, makes it easy to create and maintain relationships with your vendors – sellers get to know buyers, see order history and have direct communication. Candid will also never advertise competitors’ goods to your customers, which is the main feature of some marketplaces.
Buyers will see everything imported from your DTC product page: all of your imported images, product description, available sizes, variants and both MSRP & wholesale pricing.
When you sync your ecommerce store, all of your available products will be imported to Candid. From there, you choose which items to include your wholesale catalog. Buyers will see only the products you choose to make available, and you don’t have to worry about updates to your DTC site making it into your Candid catalog until you’re ready to add them.
You can create sections for different seasons or product (eg, Shirts, Womens, Pre-Fall, Closeouts.)