How Pigeon Toe more than doubled their wholesale conversions

“Since signing up for Candid our average order size has increased 42% and invoices are getting paid faster than ever.”

"We almost quit selling wholesale."

In 2018, Pigeon Toe Ceramics should have been on top of the world. The brand had been growing nonstop for nearly a decade, and sisters Lisa Jones and Sam Hough were enjoying that rare blend of critical acclaim and commercial success that every entrepreneur dreams of.


But wholesale was threatening to take it all away.


As the brand grew, drumming up new business meant putting everything else on on hold and spending an enormous amount of time and money on trade shows. 


“Building your booth, communicating with customers, doing follow-up, flying all the way across the country, dealing with logistics – between the execution and follow-through a trade show can take you off the grid for an entire month,” says Sam. “And when you own your own business, time is money.”

Enter Candid.

Sam and Lisa turned to Candid to see if it was possible to streamline the trade show process. After a one-on-one consultation with a Candid wholesale specialist, Pigeon Toe was quickly set up with a system that let them:


  • Accept a higher volume of orders with less data entry and fewer mistakes;
  • Save an average of 6 back-and-forth emails per order;
  • Run all their wholesale from a single website, from catalogs and linesheets to invoicing and payments;
  • Streamline and eventually replace the trade show process altogether

"Now wholesale is one of the fastest growing parts of our business."

Pigeon Toe’s average order size has increased 42% since switching to Candid. And the percentage of inquiries converting into sales has more than doubled. “We literally had to buy a new machine to keep up with demand,” says Sam. And even with that extra volume, Candid takes less time to manage than the old way.”

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What can Candid do for your business?

Book a one-on-one meeting with a wholesale specialist to learn more.


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Then pick the plan that’s right for you.

  • PRO
  • Best for growing independent brands.
  • $179/mo

    •  Unlimited Users, Orders & Products
    •  B2B Ecommerce
    •  Ecom Inventory Sync
    •  Advanced Reporting
    •  Integrated Payment Processing
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  • Best for multi-territory brands, showrooms, and reps.
  • $599/mo

    Everything in PRO plus:

    •  Preferred Candid Pay Rates
    •  Sales Rep Management
    •  Multiple Currencies
  • Enterprise solutions for sellers with complex needs.
  • Starting at
  • $1700/mo

    Everything in COMPLETE plus:

    •  Flexible Payment Solutions
    •  Custom Feature Development
    • Dedicated Support

There's much more that Candid can do for you.

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