“Since signing up for Candid our average order size has increased 42% and invoices are getting paid faster than ever.”
In 2018, Pigeon Toe Ceramics should have been on top of the world. The brand had been growing nonstop for nearly a decade, and sisters Lisa Jones and Sam Hough were enjoying that rare blend of critical acclaim and commercial success that every entrepreneur dreams of.
But wholesale was threatening to take it all away.
As the brand grew, drumming up new business meant putting everything else on on hold and spending an enormous amount of time and money on trade shows.
“Building your booth, communicating with customers, doing follow-up, flying all the way across the country, dealing with logistics – between the execution and follow-through a trade show can take you off the grid for an entire month,” says Sam. “And when you own your own business, time is money.”
Sam and Lisa turned to Candid to see if it was possible to streamline the trade show process. After a one-on-one consultation with a Candid wholesale specialist, Pigeon Toe was quickly set up with a system that let them:
Pigeon Toe’s average order size has increased 42% since switching to Candid. And the percentage of inquiries converting into sales has more than doubled. “We literally had to buy a new machine to keep up with demand,” says Sam. And even with that extra volume, Candid takes less time to manage than the old way.”
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