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The wholesale ecommerce solution for independent businesses.

Your ecommerce site isn’t made for wholesale. 

Candid’s B2B platform is.

Selim-UI-App
"We almost quit selling wholesale, now it's one of the fastest growing parts of our business."
Samantha Hough
Pigeon Toe Ceramics
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What's so special about Candid?

We designed our software from the ground up to take the guesswork and miscommunication out of running your wholesale business. With Candid, you can:

  • Manage your selling, shipping and invoicing in one place
  • Collaborate on orders with stores and reps
  • Synchronize wholesale and DTC inventory in real time
  • Download detailed reports and print labels
  • Keep track of your relationships, effortlessly
TOOLS FOR GROWTH
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Stay on top of your cash flow.

No more missed or forgotten invoices. Candid’s simple, secure payment system is always up to date and integrated directly into orders.

Share your storefront.

Put your best foot forward with a gorgeous custom digital storefront. Control access to your wholesale catalog without needing to hide who you are.

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Collaborate with your buyers.

Skip the spreadsheets and build orders together with Candid’s intuitive, shareable order forms.

Find what you need – quickly.

Cut through the noise with powerful tags and filters. Need to get your data out of Candid? No problem – export a CSV or PDF and keep working the way you prefer.

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And that's just the beginning.

Integrated payments

  • All payment types supported (ACH, credit, cash)
  • Secure credit card processing via Stripe
  • Transaction fees 3.4% for credit, 0% for all others

Signals & analytics

  • Download CSV sales reports at the order, customer, product level
  • Track visits to your Storefront and Catalog with Selling Signals

App integrations

  • Sync product and inventory data directly with your DTC ecommerce
  • Two-way integration with Shipstation
  • Quickly build your storefront with images from Instagram

...plus so much more

  • Sell immediates alongside pre-orders
  • Fine-grained notification routing
  • Advanced reporting with CSV exports

Ready to move wholesale online?

candid-pottery-users
"Candid offers a wholesale platform that is clearly developed to respond to the most essential aspects of selling and buying wholesale products."
Cassie Ridgway
Altar PDX
Integrations

Candid works with the tools you already have.

Sync inventory, shipping, and payments across platforms. Candid lets you do more of what you already do well.
Annual Monthly
  • PRO
  • Best for emerging brands with small teams.
  • $179/mo

  •  

    •  Unlimited Customers & Products
    •  B2B Ecommerce
    •  Ecom Inventory Sync
    •  Advanced Reporting
    •  Integrated Payment Processing
    •  Optional Add-On Features
Per month, billed annually
  • COMPLETE
  • Best for established brands seeking growth.
  • $599/mo

  •  

    Everything in PRO plus:

     

    •  Candid Embedded
    •  Preferred Candid Pay Rates
    •  Sales Rep Management
    •  Multiple Currencies
Per month, billed annually
  • UNLIMITED
  • Best for established brands with unique needs.
  • Let's talk!

  •  

    Everything in COMPLETE plus:

     

    •  Private API/EDI Integrations
    •  Flexible Payment Solutions
    •  Custom Feature Development
    • Dedicated Support
Billed per contract terms
  • PRO
  • Best for emerging brands with small teams.
  • $219/mo

  •  

    •  Unlimited Customers & Products
    •  B2B Ecommerce
    •  Ecom Inventory Sync
    •  Advanced Reporting
    •  Integrated Payment Processing
    •  Optional Add-On Features
Per month, billed monthly
  • COMPLETE
  • Best for established brands seeking growth.
  • $719/mo

  •  

    Everything in PRO plus:

     

    •  Candid Embedded
    •  Preferred Candid Pay Rates
    •  Sales Rep Management
    •  Multiple Currencies
Per month, billed monthly
  • UNLIMITED
  • Best for established brands with unique needs.
  • Let's talk!

  •  

    Everything in COMPLETE plus:

     

    •  Private API/EDI Integrations
    •  Flexible Payment Solutions
    •  Custom Feature Development
    • Dedicated Support
Billed per contract terms

Frequently Asked Questions

Yes! We’re happy to be your one and only wholesale channel, but we also don’t mind sharing. Wholesale is hard enough as is – we don’t want to add to that!

Unlimited orders at all plan levels.

You can add as many users as you need. The primary contact defaults to the person who signed up, which you are able to change at any time.

  • We don’t replace your DTC store
  • We don’t replace your accounting software
  • We don’t replace your shipping software
  • We don’t charge order transaction fees
  • We don’t collect, share or sell personal data

We do not charge order transaction fees. Instead, we offer monthly paid subscription plans that you can read more about here. If you choose to use Candid Pay, our order payment processor powered by Stripe and Finix, you will be charged a small, standard processing fee which you can read more about here.

For Sellers

  • A CSV or e-commerce store from which to upload your products into Candid. We currently integrate directly with Shopify, Squarespace, and WooCommerce. We also accept CSV uploads from pretty much anywhere else, provided they have all the columns we need (product title, option, primary image, etc.)
  • A location to ship from.
  • A way to accept payments. (This can be as basic as the words “Send me a check”)
  • Ideally a computer. Candid works on mobile and tablet, but a lot of the seller features are much, much easier to use on a computer.

We are similar to a wholesale marketplace in that we are a buying and selling platform, but we are different in that Candid is primarily a tool used to manage your wholesale activities all in one place. 

 

Most marketplaces are good for discovery, but that’s about it, and they generally offer more benefits to the buyer. You also run the risk of competing with similar brands and having fewer repeat customers. Candid’s software, however, makes it easy to create and maintain relationships with your vendors – sellers get to know buyers, see order history and have direct communication. Candid will also never advertise competitors’ goods to your customers, which is the main feature of some marketplaces.

Yes!

Yes! Candid supports tracking numbers from all platforms (and integrates directly with Shipstation) so your order and shipping info are synced and buyers can track their shipments.

Yes! Candid’s analytics can show you best-selling products across buyers, seasons, or any other criteria you’d like.

For Buyers

  • Reseller license.
  • A location to receive shipments.
  • A unique web address for your account (social media is fine if you don’t have a website).
  •   Built for growth
  •   Easy & delightful to use
  •   Works anywhere

There's much more that Candid can do for you.

Let’s get started.