Pricing and Features

Unlimited orders, free. Forever.
Plus more when you’re ready to grow.

Video Call@2x-8


Get all of Candid free for your first $5000 in orders.
Then pick the plan that’s right for you.

  • FREE
  • Free, forever
  • $0/mo
    •  Private Catalog Links
    • 1-Click Invoicing
    • For Brands & Retailers
Most Popular
  • PRO
  • Get much more for not that much more
  • $49/mo
    • OPEN Discovery Profile
    • Advanced Reporting
    • Best for Brands
  • Consider us your personal assistant
  • $499/mo
    • Multiple Brands
    • Marketing Support
    • Dedicated Specialist

* no credit card required

Candid Free

Free. Forever.

Unlimited Orders

Candid Free is a great place to start. A solid choice for brands and retailers alike, Candid Free gives you all the functionality you need to move your wholesale business online and start placing orders immediately.

Basic Storefront & Discovery

For sellers, a beautiful, shareable storefront and catalog. For buyers, a searchable directory of brands with all the information you need to get started.
Candid Pro

Get much more for not that much more.

Branded Storefront

Candid Pro is our most popular plan by far – a suite of power tools for full-time businesses. With OPEN Discovery, new customers will find you on your own branded profile in an easy-to-navigate marketplace-style directory. 

Signals & Analytics

Sellers can use Candid’s advanced Analytics features to make data-driven decisions without ever needing to pivot a table. And with Signals, you’ll get detailed information about who’s looked at your catalog so you can follow up and engage.

Consider us your personal assistant.

Software, At Your Service

Finally, Candid All Access gives you everything our Free and Pro plans have, plus a multi-brand, “super-admin” dashboard, expert marketing support, and a dedicated account specialist available at your beck and call.
Retailer Buying Online@4x

Plays well with others.

While Candid works great on its own, it also works great with the tools you already have.

There's much more that Candid can do for you.

Let’s get started.