Grow your wholesale business with confidence.

Candid is the all-in-one platform for B2B sales. Say goodbye to clunky spreadsheets and emails – Candid integrates directly with Shopify to streamline your entire sales process, no matter the size of your business.

"Since signing up for Candid our average order size has increased 42% and invoices are getting paid faster than ever."
Lisa Jones
Pigeon Toe Ceramics

What's so special about Candid?

We designed our software from the ground up to take the guesswork and miscommunication out of running your wholesale business. With Candid, you can:

Tools for growth.

Collaborative order form

  • Build orders together with buyers
  • Integrated message system keeps conversations in one place
  • No order limit

Virtual storefront

  • Greet first-time buyers with a custom digital storefront
  • Control access to your wholesale catalog
  • Incorporate existing PDF lookbooks and line sheets, or start from scratch

Cash flow management

  • Manage payments in or out of Candid
  • Track shipments and invoices in real time
  • Send reminders for past-due invoices

Signals & analytics

  • Download CSV sales reports at the order, customer, product level
  • Track visits to your Storefront and Catalog with Selling Signals

Integrated payments

  • All payment types supported (ACH, credit, cash)
  • Secure credit card processing via Stripe
  • Transaction fees 3.4% for credit, 0% for all others

App integrations

  • Sync product and inventory data directly with your DTC ecommerce
  • Two-way integration with Shipstation
  • Quickly build your storefront with images from Instagram


Stay on top of your cash flow.

No more missed or forgotten invoices. Whatever your terms, however you bill, Candid’s simple, secure payment system is always up to date and integrated directly into orders.

Share your storefront.

Put your best foot forward with a gorgeous custom digital storefront. Incorporate existing lookbooks and line sheets, or start from scratch. With Candid you can control access to your wholesale catalog without needing to hide who you are.


Collaborate with your buyers.

Skip the spreadsheets and build orders together with Candid’s intuitive, shareable order forms. We consulted with dozens of brands, retailers and showrooms to design our best-in-class ordering system, which takes the best parts of traditional paper order forms and brings them into the 21st century with integrated messaging, reserved inventory tracking, two-party approval workflows and so much more.

Find what you need – quickly.

Cut through the noise with powerful tags and filters. Need to get your data out of Candid? No problem – export a CSV or PDF and keep working the way you prefer.


Ready to move wholesale online?

"The Candid crew is dedicated to developing a platform that evens the playing field."
Meghan Sinnott

Candid works with the tools you already have.

Sync inventory, shipping, and payments across platforms. Candid lets you do more of what you already do well.

Frequently Asked Questions

Candid is a standalone SaaS web application for managing wholesale orders, shipments, payments, and relationships. It has the ability to sync product and inventory data with your existing e-commerce store to make buying and selling wholesale B2B as easy as shopping online.

While many companies either buy or sell wholesale, some do both. For example, a candlemaker with a brick and mortar boutique likely sells their candles wholesale, while also purchasing home goods, jewelry, etc. wholesale to sell in their store.

Candid has tools for both buying and selling wholesale, believing that if you do both you don’t want to have to go back and forth between two different apps to keep track of everything.

  • We don’t replace your DTC store
  • We don’t replace your accounting software
  • We don’t replace your shipping software
  • We don’t charge order transaction fees
  • We don’t collect, share or sell personal data

Yes! We’re happy to be your one and only wholesale channel, but we also don’t mind sharing. Wholesale is hard enough as is – we don’t want to add to that!

We do not charge order transaction fees. Instead, we offer monthly paid subscription plans that you can read more about here. If you choose to use Candid Pay, our optional order payment processor powered by Stripe, you will be charged a small, standard processing fee which you can read more about here.

For Sellers

  • A CSV or e-commerce store from which to upload your products into Candid. We currently integrate directly with Shopify, Squarespace, and WooCommerce. We also accept CSV uploads from pretty much anywhere else, provided they have all the columns we need (product title, option, primary image, etc.)
  • A location to ship from.
  • A way to accept payments. (This can be as basic as the words “Send me a check”)
  • Ideally a computer. Candid works on mobile and tablet, but a lot of the seller features are much, much easier to use on a computer.

We are similar to a wholesale marketplace in that we are a buying and selling platform, but we are different in that Candid is primarily a tool used to manage your wholesale activities all in one place. 


Most marketplaces are good for discovery, but that’s about it, and they generally offer more benefits to the buyer. You also run the risk of competing with similar brands and having fewer repeat customers. Candid’s software, however, makes it easy to create and maintain relationships with your vendors – sellers get to know buyers, see order history and have direct communication. Candid will also never advertise competitors’ goods to your customers, which is the main feature of some marketplaces.

For Buyers

  • Reseller license.
  • A location to receive shipments.
  • A unique web address for your account (social media is fine if you don’t have a website).

There's much more that Candid can do for you.

Let’s get started.