“Brand exposure” is a term used to describe the level or degree of a product’s name recognition by consumers. The purpose of brand exposure is ideally to highlight and contrast what distinguishes your product from its competitors. Exposing your brand to an audience can add to the value associated with your particular label. Brand presentation is the key factor in creating desire that triggers purchasing power and business growth. Therefore, it is very important to understand the modern wholesale market entry requirements and be part of that digital expansion. We offer an ideal digital showroom tool at Candid, that helps brands showcase a virtual seasonal collection, both as a storefront and line sheet, shareable with retailers and buyers ready for purchase.
Technological innovations (such as B2B e-commerce platforms) have made it easier for wholesalers to sell online. Creating private B2B e-commerce websites with all the information your buyers need, rather than having them email with easily answered questions, provides buyers with all the information they need to get started, letting them skip the step of speaking to a representative before purchasing; this leads to a simple ordering experience for your buyers.
B2B e-commerce increases your sales without increasing your spending. Selling wholesale online will lead to rapid growth of your business overall. Going digital decreases both market travel and operational costs, and helps your company utilize that budget across marketing or other departments. If you’re a manufacturer, selling in bulk can also help raise product volume and lower cost-per-unit, which will help increase your profit margin. Also, marketing to new audiences in different countries or markets will be much easier through a digital B2B channel, leading to wholesalers saving money by accessing the retailer’s existing customer base anytime, from anywhere.
While online shopping is becoming more convenient and affordable than commuting to physical shops, digital showrooms let you share your collections and allow your brand to sell and engage with customers in the digital realm.
Rather than the traditional physical showroom or trade show exhibits that require tons of scheduling and logistics, virtual showrooms take the best parts of the showroom experience and organize them under a user-friendly interface. Brands can use digital showrooms to expand their audience and streamline the B2B sales process. When the checkout process happens online, multiple buyers can view your collection and submit purchases simultaneously. This brings business the opportunity to strike deals and initiate transactions, saving time, money and energy.
A digital showroom available for retailers to use can be found under the Candid platform’s Discovery channel. This digital showroom helps buyers and brands collaborate via the shared B2B ecommerce platform, used to showcase products and digitize your selling process to boost sales. Rather than a B2C experience, virtual showrooms aren’t just catalogs with shoppable images – buyers can also view your interactive virtual showroom by directing them straight to the assortment you want to show. You can share brand product imagery and videos, optionally leading to a scheduled video or in-person experience where you can see and handle the product.
Here at Candid we offer an even more user-friendly option, when D2C meets B2B with seamless integration and makes the two sides of the business interconnected.
Co-branding can be a very effective strategy for brand exposure and introducing new segments of consumers while still creating unique experiences. These can be local or international companies who share the same values and mission – teaming up can lead to more brand awareness, bringing together different marketing promotions.
For successful brand partnerships to work, forming strategic brand partnerships and creating shared opportunities that can be publicized all over social media as well as brand email lists, blogs and the like creates limitless digital lead gen and referral opportunities. The aim is to create something that leads to an introduction to a whole new receptive audience for your brand, with the best intentions and outcomes for both sides.
Order management within organizations makes it easy to keep control of orders, component suppliers, assembly and distribution centers. This in turn will lead to simplified processes and completing and delivering orders without any errors. Order management can help control costs overall and generate revenue by automating manual processes and reducing errors.
Order management also has a direct impact on customers’ perception of your brand or business. In omnichannel environments, customers expect seamless experiences. When customers have questions and complete their orders through phone-based experiences, they expect updates through emails or SMS along the way. They may then wish to return through physical channels such as brick and mortar stores. Omnichannel journeys can also present opportunities to make up-sell and cross-sell recommendations and grow revenue. Effective order management can lead to more visibility, allowing brands to anticipate problems, develop more efficient processes, and stay on top of both production and cash flow. It can also lead to fulfillment optimizations and a happier team in general.
Your brand and product identity must be strongly reflected by your visuals and your content marketing. Filling your website with user-generated content can help drive traffic and grab attention; however, thinking outside the box can propel your brand even further. Also, not forgetting traditional channel campaigns such as billboards, direct mail and brochures can help you increase brand exposure across all audiences. Despite living in the age of the internet and smartphones, traditional ways of advertising also offer platforms to reflect and showcase your brand’s identity.
Product visibility is vital for B2B marketing because it builds your credibility in the eyes of potential retailers. The first interaction with a buyer comes with the first glance of the brand presentation, communication and transaction. Visibility is an important investment for B2B brands that want to reach more customers. The more visible the brand, the less convincing is required, leading to lower ad costs and better long-term relationships. A good way to increase visibility is to leverage social listening, which is a powerful tactic to easily monitor how social media and press users are talking about your brand. This can help you maximize engagement, analyze your competitors and clear up negative feedback; knowing where your brand stands amongst the competition and your prospects is a key step to increasing your brand visibility.
Most importantly, it requires a strong brand identity so you can decide which creative solutions could be the perfect fit.
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