Candid is the all-in-one platform for B2B sales. Say goodbye to clunky spreadsheets and emails – Candid streamlines your entire sales process, no matter the size of your business.
Sarah Nguyen started her namesake company in 2016, making direct-fair trade partnerships with farmers in Vietnam. Nguyen found Candid in 2021, after juggling various methods of managing wholesale, she was grateful to have a place for all her buyers.
Key Candid Features: Candid Pay, automatic invoicing, duplicate orders, multiple users per account.
The Spoke & Bird, a women and employee owned food collective, provides coffee, tea and baked goods to their local community in Chicago. In addition to their strong cafe culture, they provide wholesale baked goods for hotels, cafes and restaurants in the greater metro area.
Key Candid Features: Zapier integrations, specialized customer and development feedback, order auto-approval.
2 Queens do it all: ship wholesale tea, honey, and coffee orders across the country, operate a buzzing apiary in the Catskills and roast beans for their cafe in Narrowsburg NY. They also have an extremely cute custom merch line, which includes stylish beverage tumblers and pride tees.
Key Candid Features: Duplicate orders, easy to navigate CRM, simple invoicing.
We designed our software from the ground up to take the guesswork and miscommunication out of running your wholesale beauty & accessory business. With Candid, you can:
No more missed or forgotten invoices. Whatever your terms, however you bill, Candid’s simple, secure payment system is always up to date and integrated directly into orders.
Put your best foot forward with a gorgeous custom digital storefront. Incorporate existing lookbooks and line sheets, or start from scratch. With Candid you can control access to your wholesale catalog without needing to hide who you are.
Skip the spreadsheets and build orders together with Candid’s intuitive, shareable order forms. We consulted with dozens of brands, retailers and showrooms to design our best-in-class ordering system, which takes the best parts of traditional paper order forms and brings them into the 21st century with integrated messaging, reserved inventory tracking, two-party approval workflows and so much more.
Cut through the noise with powerful tags and filters. Need to get your data out of Candid? No problem – export a CSV or PDF and keep working the way you prefer.
We know how tight margins are for apparel, especially when you include materials, labor, shipping. We don’t take commissions or fees on your sales, so you are able to make the profit you need to keep growing. We make a point of having a pricing plan for every size business.
Yes! We’re happy to be your one and only wholesale channel, but we also don’t mind sharing. Wholesale is hard enough as is – we don’t want to add to that!
Unlimited orders at all plan levels.
You can add as many users as you need. The primary contact defaults to the person who signed up, which you are able to change at any time.
We do not charge order transaction fees. Instead, we offer monthly paid subscription plans that you can read more about here. If you choose to use Candid Pay, our optional order payment processor powered by Stripe, you will be charged a small, standard processing fee which you can read more about here.
We are similar to a wholesale marketplace in that we are a buying and selling platform, but we are different in that Candid is primarily a tool used to manage your wholesale activities all in one place.
Most marketplaces are good for discovery, but that’s about it, and they generally offer more benefits to the buyer. You also run the risk of competing with similar brands and having fewer repeat customers. Candid’s software, however, makes it easy to create and maintain relationships with your vendors – sellers get to know buyers, see order history and have direct communication. Candid will also never advertise competitors’ goods to your customers, which is the main feature of some marketplaces.
Yes! Candid supports tracking numbers from all platforms (and integrates directly with Shipstation) so your order and shipping info are synced and buyers can track their shipments.
Yes! Candid’s analytics can show you best-selling products across buyers, seasons, or any other criteria you’d like.
Candid can sync inventory with your e-commerce store for up-to-the-minute numbers, so you never oversell a product. If an item is out of stock, it will be highlighted and the buyer can make a request order on future stock.
Yes. This is a common way for brands to move through older stock. Bulk editing makes it easy to change the price on multiple products at the same time. You can also add discounts on your invoice.
We let brands choose their own terms, because you know what is best for your company. Our invoices accommodate whichever payment terms & methods you prefer (including integrated credit card payment via Candid Pay).
The Spoke & Bird, a women and employee owned food collective, provides coffee, tea and baked goods to their local community in Chicago. They have two brick and mortar cafes and are currently expanding to 2 more locations in 2023! In addition to their strong cafe culture, they provide wholesale baked goods for hotels, cafes and restaurants in the greater metro area.
Key Candid Features: Zapier integrations, shipment vs delivery options, specialized customer and development feedback, order auto-approval.
The Spoke & Bird is devoted to seasonal menus, inspired by French kitchens. They are easily able to change the wholesale menu, with Candid’s flexible catalog. Their kitchen operates 24/7, with frequent flavor and product updates. With Candid, they can share homemade strawberry rhubarb poptarts for three weeks out of the summer and homemade
gingerbread maple glaze scones in December with all their favorite wholesale partners.
2 Queens do it all: ship wholesale tea, honey, and coffee orders across the country, operate a buzzing apiary in the Catskills and roast beans for their cafe in Narrowsburg NY. They also have an extremely cute custom merch line, which includes stylish beverage tumblers and pride tees.
Key Candid Features: Duplicate orders, easy to navigate CRM, simple invoicing.
Owners and husbands, Charles and Martin are achieving big #relationshipgoals running a thriving business together. Charles is the queen of the garden, managing the garden and bee hives. Martin queens the beans, practicing a royal dedication to the art of roasting coffee.
Sarah Nguyen, accomplished polymath and coffee nerd, started her namesake company in 2016. Making direct-fair trade partnerships with farmers in Vietnam ensures reliable sourcing and quality. Nguyen found Candid in 2021, after juggling various methods of managing wholesale, she was grateful to have a place for all her buyers.
Key Candid Features: Candid Pay, automatic invoicing, duplicate orders, multiple users per account. Multiple users per account, responsive customer support.
One of Nguyen’s goals is to elevate Vietnam coffee farmers and the robusta bean, and promote diversity in the coffee world. Sarah was recently featured in Food and Magazine’s 2021 Food Gamer Changers: the world is starting to take notice.