Candid For Coffee & Bakery - Candid Wholesale

Grow your wholesale food and bev brand with confidence.

Candid is the all-in-one platform for B2B sales. Say goodbye to clunky spreadsheets and emails – Candid streamlines your entire sales process, no matter the size of your business.

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Coffee, tea & bakery brands grow faster with Candid.

"Candid makes it so easy for my customers to do reorders!"

Sarah Nguyen started her namesake company in 2016, making direct-fair trade partnerships with farmers in Vietnam. Nguyen found Candid in 2021, after juggling various methods of managing wholesale, she was grateful to have a place for all her buyers.

Key Candid Features: Candid Pay, automatic invoicing, duplicate orders, multiple users per account.

"The customer support team at Candid helped build out features that fit our needs as a wholesale bakery."

The Spoke & Bird, a women and employee owned food collective, provides coffee, tea and baked goods to their local community in Chicago. In addition to their strong cafe culture, they provide wholesale baked goods for hotels, cafes and restaurants in the greater metro area.

Key Candid Features: Zapier integrations, specialized customer and development feedback, order auto-approval.

"We had over 300% growth in monthly order totals during our first 6 months on Candid."

2 Queens do it all: ship wholesale tea, honey, and coffee orders across the country, operate a buzzing apiary in the Catskills and roast beans for their cafe in Narrowsburg NY. They also have an extremely cute custom merch line, which includes stylish beverage tumblers and pride tees.

Key Candid Features: Duplicate orders, easy to navigate CRM, simple invoicing.

What's so special about Candid?

We designed our software from the ground up to take the guesswork and miscommunication out of running your wholesale beauty & accessory business. With Candid, you can:

Manage your selling, shipping and invoicing in one place
Collaborate on orders with stores and reps
Synchronize wholesale and DTC inventory in real time
Download detailed reports and print labels
Keep track of your relationships, effortlessly

Stay on top of your cash flow.

No more missed or forgotten invoices. Whatever your terms, however you bill, Candid’s simple, secure payment system is always up to date and integrated directly into orders.

Share your storefront.

Put your best foot forward with a gorgeous custom digital storefront. Incorporate existing lookbooks and line sheets, or start from scratch. With Candid you can control access to your wholesale catalog without needing to hide who you are.

Collaborate with your buyers.

Skip the spreadsheets and build orders together with Candid’s intuitive, shareable order forms. We consulted with dozens of brands, retailers and showrooms to design our best-in-class ordering system, which takes the best parts of traditional paper order forms and brings them into the 21st century with integrated messaging, reserved inventory tracking, two-party approval workflows and so much more.

Find what you need – quickly.

Cut through the noise with powerful tags and filters. Need to get your data out of Candid? No problem – export a CSV or PDF and keep working the way you prefer.