Candid is the all-in-one platform for B2B home goods sales. Say goodbye to clunky spreadsheets and emails – Candid streamlines your entire sales process, no matter the size of your business.
The Bed Boss’s wholesale business was growing, but they hadn’t been able to find the right solution of apps to make it work smoothly. When they found Candid, they were excited to finally have a place to centralize all of their wholesale orders. Candid’s stellar support team worked to upload their catalog while they changed their e-commerce store from Wix to Shopify.
Key Candid Features: Original customizable products, hidden pricing, in-app messaging, responsive customer support.
Sister-run Pigeon Toe Ceramics designs and produces modern flawless vessels for your home. After being featured in Sunset, Dwell and the New York Times, their wholesale business began to bloom. Sam and Lisa started doing tradeshows, flying cross country with fragile merchandise only to find that these events took too much time away from their time in the studio. After finding Candid, they were able to revitalize their retailer relationships virtually, saving tons of time, money and stress.
Key Candid Features: Having all wholesale communication in one place, Shopify integration, shareable catalog link.
Fruitsuper design duo Sally and Joe produce a line of simple, classic, unexpected home goods and curate a brick and mortar in Pioneer Square. As makers and curators, Fruitsuper uses both sides of Candid’s buyer-seller functionality.
Key Candid Features: Easy buyer reorders, owning wholesale relationships, no commission fees.
We designed our software from the ground up to take the guesswork and miscommunication out of running your wholesale home goods business. With Candid, you can:
No more missed or forgotten invoices. Whatever your terms, however you bill, Candid’s simple, secure payment system is always up to date and integrated directly into orders.
Put your best foot forward with a gorgeous custom digital storefront. Incorporate existing lookbooks and line sheets, or start from scratch. With Candid you can control access to your wholesale catalog without needing to hide who you are.
Skip the spreadsheets and build orders together with Candid’s intuitive, shareable order forms. We consulted with dozens of brands, retailers and showrooms to design our best-in-class ordering system, which takes the best parts of traditional paper order forms and brings them into the 21st century with integrated messaging, reserved inventory tracking, two-party approval workflows and so much more.
Cut through the noise with powerful tags and filters. Need to get your data out of Candid? No problem – export a CSV or PDF and keep working the way you prefer.
We know how tight margins are for apparel, especially when you include materials, labor, shipping. We don’t take commissions or fees on your sales, so you are able to make the profit you need to keep growing. We make a point of having a pricing plan for every size business.
Yes! We’re happy to be your one and only wholesale channel, but we also don’t mind sharing. Wholesale is hard enough as is – we don’t want to add to that!
Unlimited orders at all plan levels.
You can add as many users as you need. The primary contact defaults to the person who signed up, which you are able to change at any time.
We do not charge order transaction fees. Instead, we offer monthly paid subscription plans that you can read more about here. If you choose to use Candid Pay, our optional order payment processor powered by Stripe, you will be charged a small, standard processing fee which you can read more about here.
We are similar to a wholesale marketplace in that we are a buying and selling platform, but we are different in that Candid is primarily a tool used to manage your wholesale activities all in one place.
Most marketplaces are good for discovery, but that’s about it, and they generally offer more benefits to the buyer. You also run the risk of competing with similar brands and having fewer repeat customers. Candid’s software, however, makes it easy to create and maintain relationships with your vendors – sellers get to know buyers, see order history and have direct communication. Candid will also never advertise competitors’ goods to your customers, which is the main feature of some marketplaces.
Yes! Candid supports tracking numbers from all platforms (and integrates directly with Shipstation) so your order and shipping info are synced and buyers can track their shipments.
Yes! Candid’s analytics can show you best-selling products across buyers, seasons, or any other criteria you’d like.
Candid can sync inventory with your e-commerce store for up-to-the-minute numbers, so you never oversell a product. If an item is out of stock, it will be highlighted and the buyer can make a request order on future stock.
Yes. This is a common way for brands to move through older stock. Bulk editing makes it easy to change the price on multiple products at the same time. You can also add discounts on your invoice.
We let brands choose their own terms, because you know what is best for your company. Our invoices accommodate whichever payment terms & methods you prefer (including integrated credit card payment via Candid Pay).
The Bed Boss’s wholesale business was growing, but they hadn’t been able to find the right solution of apps to make it work smoothly. When they found Candid, they were excited to finally have a place to centralize all of their wholesale orders. Candid’s stellar support team worked to upload their catalog while they changed their e-commerce store from Wix to Shopify.
Key Candid Features: Original customizable products, hidden pricing, in-app messaging, responsive customer support.
Mattress companies have been popping up like dandelions in the past few years, but The Bed Boss is considered one of the OGs. They launched their high quality, affordable, memory foam line in 2008, and have been bringing people sweet, comfortable sleep ever since.
Fruitsuper is a unicorn Candid user: they are makers and curators, which means they use both sides of Candid’s buyer-seller functionality. Design duo, Sally and Joe, produce a line of simple, classic, unexpected home goods and curate a brick and mortar in Pioneer Square.
Key Candid Features: Easy buyer reorders, owning wholesale relationships, no commission fees.
Fruitsuper uses their design power for beauty and for good. They frequently collaborate on raffles, giveaways and fundraisers for people in need in their community. During 2020/2021 they built a tiny home with Low Income Housing Institute, and continue to raise funds for more tiny homes.