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Grow your B2B home goods business with confidence.

Candid is the all-in-one platform for B2B home goods sales. Say goodbye to clunky spreadsheets and emails – Candid streamlines your entire sales process, no matter the size of your business.

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Home brands grow faster with Candid.

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“Our buyers love ordering and reordering on Candid.”

The Bed Boss’s wholesale business was growing, but they hadn’t been able to find the right solution of apps to make it work smoothly. When they found Candid, they were excited to finally have a place to centralize all of their wholesale orders. Candid’s stellar support team worked to upload their catalog while they changed their e-commerce store from Wix to Shopify.

 

 

Key Candid Features: Original customizable products, hidden pricing, in-app messaging, responsive customer support.

 

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“We literally had to buy a new machine to keep up with demand.”

Sister-run Pigeon Toe Ceramics designs and produces modern flawless vessels for your home. After being featured in Sunset, Dwell and the New York Times, their wholesale business began to bloom. Sam and Lisa started doing tradeshows, flying cross country with fragile merchandise only to find that these events took too much time away from their time in the studio. After finding Candid, they were able to revitalize their retailer relationships virtually, saving tons of time, money and stress.

 

Key Candid Features: Having all wholesale communication in one place, Shopify integration, shareable catalog link.

 

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“Candid is the coolest!”

Fruitsuper design duo Sally and Joe produce a line of simple, classic, unexpected home goods and curate a brick and mortar in Pioneer Square. As makers and curators, Fruitsuper uses both sides of Candid’s buyer-seller functionality.

 

Key Candid Features: Easy buyer reorders, owning wholesale relationships, no commission fees.

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What's so special about Candid?

We designed our software from the ground up to take the guesswork and miscommunication out of running your wholesale home goods business. With Candid, you can:

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Stay on top of your cash flow.

No more missed or forgotten invoices. Whatever your terms, however you bill, Candid’s simple, secure payment system is always up to date and integrated directly into orders.

Share your storefront.

Put your best foot forward with a gorgeous custom digital storefront. Incorporate existing lookbooks and line sheets, or start from scratch. With Candid you can control access to your wholesale catalog without needing to hide who you are.

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Collaborate with your buyers.

Skip the spreadsheets and build orders together with Candid’s intuitive, shareable order forms. We consulted with dozens of brands, retailers and showrooms to design our best-in-class ordering system, which takes the best parts of traditional paper order forms and brings them into the 21st century with integrated messaging, reserved inventory tracking, two-party approval workflows and so much more.

Find what you need – quickly.

Cut through the noise with powerful tags and filters. Need to get your data out of Candid? No problem – export a CSV or PDF and keep working the way you prefer.

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Ready to move wholesale online?

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Integrations

Candid works with the tools you already have.

Sync inventory, shipping, and payments across platforms. Candid lets you do more of what you already do well.
"The Candid crew is dedicated to developing a platform that evens the playing field."
Meghan Sinnott
PortlandMade

There's much more that Candid can do for you.

Let’s get started.

“Our buyers love ordering and reordering on Candid.”

The Bed Boss’s wholesale business was growing, but they hadn’t been able to find the right solution of apps to make it work smoothly. When they found Candid, they were excited to finally have a place to centralize all of their wholesale orders. Candid’s stellar support team worked to upload their catalog while they changed their e-commerce store from Wix to Shopify.

Key Candid Features: Original customizable products, hidden pricing, in-app messaging, responsive customer support.

Mattress companies have been popping up like dandelions in the past few years, but The Bed Boss is considered one of the OGs. They launched their high quality, affordable, memory foam line in 2008, and have been bringing people sweet, comfortable sleep ever since.

“Candid is the coolest!”

Fruitsuper is a unicorn Candid user: they are makers and curators, which means they use both sides of Candid’s buyer-seller functionality. Design duo, Sally and Joe, produce a line of simple, classic, unexpected home goods and curate a brick and mortar in Pioneer Square.

Key Candid Features: Easy buyer reorders, owning wholesale relationships, no commission fees.

Fruitsuper uses their design power for beauty and for good. They frequently collaborate on raffles, giveaways and fundraisers for people in need in their community. During 2020/2021 they built a tiny home with Low Income Housing Institute, and continue to raise funds for more tiny homes.